Meet the Team
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Dr. Herschel Ross, DDS
Dr. Herschel Ross is a native of Hollywood, CA and an alumnus of UCLA. He attended dental school at the University of the Pacific in San Francisco and practiced in Palo Alto until moving to the Valley in 1979. It was then that Dr. Ross opened the first and only dental office in Snowmass Village. He opened a second office in Old Town Basalt in 1993 and then our current office in Willits in 2018.
Herschel has always been an engaged member of the Valley. He served in elected office for 12 years after being very involved in nonprofits, including the Food and Wine classic. Dr. Ross has also been a Rotarian for over 20 years. Aside from his humanitarian efforts, Herschel enjoys sailing, skiing, and tournament tennis.
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Laurie Rosenberg, All-Star Manager/Assistant
Laurie is a native of the Roaring Fork Valley. She has over 20 years of experience in the dental profession and has been working with Dr. Ross since 2000. At our office, Laurie is the “Jill of All Trades,” responsible for both front-of-office and back-of-office duties. As anyone who has been to our office can attest, Laurie loves helping people, both in dentistry and outside of it. Cosmetic dentistry particularly has a special place in Laurie’s heart because it can change people’s lives entirely just by changing their smile.
Laurie is a mother to three beautiful adult daughters and an entrepreneur. During her free time, she can be found running with her dogs, crafting, riding her Razor, or winning her hand at poker.